Starting with a vision of empowerment for everyone involved in new enterprise software development — business users, analysts, UI experts and others — Maurice Martin and Emmet B. Keeffe III co-founded iRise in 1996. Their vision was simple: Make software that can create visualizations that look and act so real, they’re almost indistinguishable from the real thing. Help the people who create new software to show their ideas in action before a single line of code is ever written. Empower companies to get rid of their largely unread, paper-based specs and get software right the first time.

Today, the company counts more than 500 of the Fortune 1000 as its customers, including 90 percent of the top banks and financial institutions. These firms regularly report cutting costs by more than 30 percent, decreasing time to deployment by 50 percent and virtually eliminating rework. Today, they create and communicate innovative, revenue-enhancing ideas without coding, helping global teams to deliver apps that delight the first time, virtually eliminating the work that many companies have been forced to expect.


iRise earned its first U.S. patent for innovation for the Enterprise Visualization Platform in 2007, and has continued to break new ground in this area, receiving further patents in 2008 and 2011, and filing other pending applications in the U.S., Canada, and Europe. Taken together, these advances provide the groundwork for new features that help iRise users transform the way they create new business applications.

See our patents


  • Maurice Martin
    Maurice MartinCEO & Founder

    Maurice drives iRise’s business strategy and manages its day-to-day operations. He also owns the product portfolio vision, strategy and roadmap. He gained his business and technology acumen during tenures at Deloitte Consulting and Accenture, working with clients such as Capital Group, Kaiser Permanente and Southern California Gas Company prior to founding iRise in 1996. Maurice earned a B.S. in electrical engineering from the University of California at Santa Barbara.

    • Stephen Brickley
      Stephen BrickleyEVP of Customer Success

      Stephen joined Maurice in 2000 to oversee the initial development and commercial release of iRise’s software visualization platform and has served in many roles ranging from product development to professional services. Presently, Stephen is responsible for iRise’s Customer Success Program, which has the charter of ensuring customers maximize the long term benefits of iRise’s Enterprise Visualization Platform.

      • Stuart Larking
        Stuart LarkingEVP of Engineering & IT

        Stuart is responsible for the company’s technology.  He manages Engineering, Customer Support, Cloud and IT infrastructure.  He earned a B.S. in Computer Science from the University of Kent, England and has over twenty years of industry experience in various roles from Business Analyst,  Systems & Sec Administrator, Consultant, Developer and Product Management.  He has a passion for building high performing, collaborative teams that aspire to learn and continuously improve.

        • Bryan Lipson
          Bryan LipsonEVP of Product Management

          Bryan joined the iRise team in 2003 to help bring early versions of the iRise platform to market. Today he is responsible for defining and driving the product strategy to maximize results for iRise customers. After graduating from the University of Virginia with a B.S. in Systems Engineering, Bryan began his career as a technology consultant with Ernst & Young and Capgemini. He brings more than 15 years of product management, UX design, and business analysis experience to the role.


          iRise has been adopted by many systems integrator, consulting and technology partners for two simple reasons: iRise helps them win more business while ensuring a happier client.

          Using iRise from the start of the pursuit reduces the risk of fixed bid engagements, giving firms a powerful approach to delivering the most aggressive proposals possible.


          Deutsche Bank is a leading global investment bank with a strong and profitable private client franchise. A leader in Germany and Europe, the bank is continuously growing in North America, Asia, and key emerging markets. The Corporate and Investment Bank Group Division, or CIB, is responsible for Deutsche Bank’s capital markets business, comprising the origination, sales and trading of capital markets products including debt, equity, and other securities, together with our corporate advisory, corporate lending and transaction banking businesses.

          Morgan Stanley Venture Partners is the venture capital affiliate of Morgan Stanley (NYSE: MWD), a preeminent global financial services firm. Since its inception in 1985, MSVP has invested over $1.2 billion in more than 140 companies. MSVP manages a group of funds that invest in high-growth companies within the information technology and healthcare industries, primarily in the United States. MSVP also sponsors and participates in growth buyouts and other structured transactions in its targeted industry segments. For more information, visit www.morganstanley.com.