Starting with a vision of empowerment for everyone involved in new enterprise software development — business users, analysts, UI experts and others — Maurice Martin and Emmet B. Keeffe III co-founded iRise in 1996. Their vision was simple: Make software that can create visualizations that look and act so real, they’re almost indistinguishable from the real thing. Help the people who create new software to show their ideas in action before a single line of code is ever written. Empower companies to get rid of their largely unread, paper-based specs and get software right the first time.

Today, the company counts more than 500 of the Fortune 1000 as its customers, including 90 percent of the top banks and financial institutions. These firms regularly report cutting costs by more than 30 percent, decreasing time to deployment by 50 percent and virtually eliminating rework. Today, they create and communicate innovative, revenue-enhancing ideas without coding, helping global teams to deliver apps that delight the first time, virtually eliminating the work that many companies have been forced to expect.


iRise earned its first U.S. patent for innovation for the Enterprise Visualization Platform in 2007, and has continued to break new ground in this area, receiving further patents in 2008 and 2011, and filing other pending applications in the U.S., Canada, and Europe. Taken together, these advances provide the groundwork for new features that help iRise users transform the way they create new business applications.

See our patents


  • Emmet B. Keeffe III
    Emmet B. Keeffe IIIChief Executive Officer & Co-Founder

    Emmet co-founded iRise and the market for “Software Visualization” with a vision to transform how business and IT stakeholders communicate about requirements for business software. Emmet is ultimately responsible for sales, marketing and business development.  He spends most of his time educating customers and partners on the value of visualizing business software. Emmet also sits on the board of UST Global, a global IT services firm and partners with various Formula 1 and Formula E teams to bring sponsors to the sport.

    • Maurice Martin
      Maurice MartinPresident, COO & Founder

      Maurice drives iRise’s business strategy and manages its day-to-day operations. He also owns the product portfolio vision, strategy and roadmap. He gained his business and technology acumen during tenures at Deloitte Consulting and Accenture, working with clients such as Capital Group, Kaiser Permanente and Southern California Gas Company prior to founding iRise in 1996. Maurice earned a B.S. in electrical engineering from the University of California at Santa Barbara.

      • Jacques Marine
        Jacques MarineEVP of Services & Solutions

        Jacques is responsible for strategy and management of global services and solutions for iRise. In this role, his mission is to help iRise customers to adopt iRise solutions to maximize IT productivity and business value. Prior to joining iRise, Jacques worked as a change management consultant for Deloitte Consulting and systems integration consultant for Accenture. Jacques earned a B.S. in electrical engineering from UC Santa Barbara and M.B.A. in finance from the Anderson School at UCLA.

        • Stephen Brickley
          Stephen BrickleyEVP of Customer Success

          Stephen joined Emmet and Maurice in 2000 to oversee the initial development and commercial release of iRise’s software visualization platform and has served in many roles ranging from product development to professional services. Presently, Stephen is responsible for iRise’s Customer Success Program, which has the charter of ensuring customers maximize the long term benefits of iRise’s Enterprise Visualization Platform.

          • Stuart Larking
            Stuart LarkingEVP of Engineering & IT

            Stuart is responsible for the company’s technology.  He manages Engineering, Customer Support, Cloud and IT infrastructure.  He earned a B.S. in Computer Science from the University of Kent, England and has over twenty years of industry experience in various roles from Business Analyst,  Systems & Sec Administrator, Consultant, Developer and Product Management.  He has a passion for building high performing, collaborative teams that aspire to learn and continuously improve.


            iRise has been adopted by many systems integrator, consulting and technology partners for two simple reasons: iRise helps them win more business while ensuring a happier client.

            Using iRise from the start of the pursuit reduces the risk of fixed bid engagements, giving firms a powerful approach to delivering the most aggressive proposals possible.


            Deutsche Bank is a leading global investment bank with a strong and profitable private client franchise. A leader in Germany and Europe, the bank is continuously growing in North America, Asia, and key emerging markets. The Corporate and Investment Bank Group Division, or CIB, is responsible for Deutsche Bank’s capital markets business, comprising the origination, sales and trading of capital markets products including debt, equity, and other securities, together with our corporate advisory, corporate lending and transaction banking businesses.

            Morgan Stanley Venture Partners is the venture capital affiliate of Morgan Stanley (NYSE: MWD), a preeminent global financial services firm. Since its inception in 1985, MSVP has invested over $1.2 billion in more than 140 companies. MSVP manages a group of funds that invest in high-growth companies within the information technology and healthcare industries, primarily in the United States. MSVP also sponsors and participates in growth buyouts and other structured transactions in its targeted industry segments. For more information, visit www.morganstanley.com.